As Tsingtao beer partner design company, Dragon Rouge Shanghai developed a limited edition to celebrate the 2014 World Cup in Brazil.
The design is inspired by cultural elements from Brazil and soccer to spark vibrations of excitement and celebration. The new packaging also aims to attract the younger generation in China and help Tsingtao move towards a more modern and market leading position.
Tsingtao's iconic green is applied as the dominant color of the design to express the new wave of South American heat around the world; The illustration is abstract, relaxing and joyful, showing different moments of celebration with Tsingtao beer.
