Morrama updated the packaging and refill of the Wild shower gelOriginally launched in 2023, cost reduction, materials, and user experience were taken into account.
A key factor was ensuring backward compatibility. The new refills had to fit the old cases and the old refills the new ones. It was crucial that no one had to discard their case to use the new ones.
At the heart of this project is Vivomer, developed by ShellworksThe key to this compostable material lies in its complete biodegradability in compost or marine environments, without leaving microplastics, while at the same time maintaining great stability during its use.
Morrama, in collaboration with Wild and Shellworks, received two awards for this packaging at the Dieline Awards 2025. Her work was recognized with the Plastic-Free Innovation of the Year award and first place in Sustainable Design: Health, Body and Beauty.
