To commemorate its 10 years, a limited edition has been created for the Treatment Moroccanoil in collaboration with Swarovski. Decorated with hundreds of turquoise crystals combined with the Moroccanoil brand color, this bottle comes in a box created by MW Luxury Packaging.
This special packaging consists of a rigid cardboard box wrapped in pearl paper printed with a striking Moroccan blue color. The front features gold foil lettering and opens out like a book. Inside, the bottle rests on a fixture covered with an illustrated platform that easily lifts up to allow access. A die-cut window in this platform frames the bottle and creates a sense of depth and distance. Opposite, the Moroccanoil story has been printed in white ink and gold lettering.
The interior design was inspired by Moroccanoil's Mediterranean influences. Both the outer and inner flaps show clouds in an idyllic blue sky; the tape also depicts a stretch of wavy red sand that gives the visual effect that the bottle has been half buried in a sunburned desert dune. For the perfect finishing touch, clear CMYK printing on pearlescent paper was used to give the sand a shimmering finish.
