FOR Tropicual, Organic Extra Virgin Olive Oil, Hair x Mure has worked on a comprehensive project where sustainability was the backbone of the entire strategy: Reuse, Reduce and Recycle (3R)
Furoshiki, an ancient Japanese technique that uses fabrics to wrap and transport objects, has been their main source of inspiration. They played with different fabrics, providing visual dynamism and warmth.
Each of the supports, in addition to being made of cotton, recycled materials, etc., can be reused and have a longer life. The manufacturing processes have been developed with the least amount of material possible, reducing inks, plastics, and any element that could contribute toxicity to the environment.
A cosmopolitan, sensitive and 100% nature-friendly project.