Ariel has created a ergonomic packaging that makes it easy for everyone to use, including people with mobility problems, and also incorporates a QR code that can be scanned through the NaviLens app so that visually impaired consumers can access audio product information or in large text.
The new packaging incorporates tactile markers shaped like a washing machine, developed by P&G, and embossed on the outside of the box, so consumers can easily identify that it is a laundry detergent.
El Ariel PODS Ecoclic® carton pack, awarded at Conama 2022, is a new cardboard packaging format for capsule detergent, made with more than 70% recycled fibers, 100% recyclable and FSC certified.
