UPM offers specific adhesive solutions for pharmaceutical product labels

23 June, 2026

UPM

UPM Simplify adhesive selection with specific solutions designed for demanding labeling applications. UPM PharmaSure UPM Vetro for pharmaceuticals, UPM Vetro for wines and spirits, and UPM Endurance for oils and industrial chemicals help customers choose the adhesive with the right performance for each application. All are part of the label materials range. UPM Raflatac.

Demanding labeling applications place requirements on adhesives that general-purpose solutions cannot meet. pharmaceutical packaging They must maintain their integrity during sterilization cycles, cold chain storage, and small-diameter vials. Wine and spirits labels face humidity, refrigeration, and immersion in ice cubes. Industrial labels must adhere to challenging substrates under chemical exposure, mechanical stress, and hot-fill conditions. Each of these environments entails its own technical requirements, regulations, and consequences in the event of label failure.

UPM PharmaSure, UPM Vetro, and UPM Endurance address the range of conditions relevant to each industry and are supported by pre-assessed performance data and application documentation. This simplifies qualification and regulatory processes for converters and brand owners.

“In demanding labeling applications, adhesive selection is a crucial decision. Our purpose-built adhesive solutions help our customers choose the right performance for their end use,” he says. Christian Szameit, senior vice president of Global Markets at UPM Adhesive Materials.

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