Verallia presents its new 2020 Selective Line trends manual

July 10, 2019

Verallia presents together with the Parisian consultancy Carlin the new book on trends in glass containers . It reveals the most avant-garde packaging designs for 2020. The manual also includes a series of ideas for decoration as well as new shapes for the bottles. The new trend book is provided to brands and design agencies to serve as inspiration when launching new beverages on the market and to help them position their products as leaders. For it

Veralia presents together with the Parisian consultancy Carlin the new trend book in glass containers. It reveals the most avant-garde packaging designs for 2020. The manual also includes a series of ideas for decoration as well as new shapes for the bottles.
The new book of tendencies is given to brands and design agencies to serve as inspiration when launching new beverages to the market and to help them position their products as leaders. For this, Verallia has developed a new range of containers that have been dressed in its decoration companies Saga Décor (France) and Verallia Polska (Poland) and inspired by these new trends.
Research carried out by Selective Line marks the inspiration for the new bottles that will be produced and decorated by Verallia in 2020. Two trends are distinguished: «Divagation» and «Incandescence».
In "Divagation" the focus is on exuberant and random nature, on poetic modernity. The digital decoration "Pointillism" will prevail on cinnamon colored containers, created by Saga Décor. As an example, Selective Line presents the Borgata bottle with an enhanced 2.0 impressionist effect in which the delicate pixelated flowers have a mixture of luminescent ink - invisible in daylight - and thermal ink. 
In "Incandescence", ecology, a vital reality, will be glamorous and urban. The “Sunset” décor, created by Verallia Polska, is inspired by bright, diffuse natural colors. The Miami bottle is decorated in a red and blue gradient, covered with a shimmering silkscreen.
The “Hops” decoration created by Saga Décor on the Alienor beer bottle focuses on its main ingredient and is intensified with bright, natural colors. This decoration consists of an enamel screen print that mimics paper, while creating a 3D effect on the hops or small leaves of the hops.

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