Veralia, your brand Selective Line y Maison du Sud - Jeanjean They have won two Oscars for packaging for the GEM bottle in the categories 'Consumption' (design and graphic identity) and 'Transformation' (creation in glass and aesthetic and practical quality).
This bottle designed by Leslie Dabin had already been awarded at the 2016 French edition of the Verallia Design Awards, in the 'Wines' category. This design competition, which has been organized in France since 2009, encourages students and young graduates from art or design schools to design innovative glass packaging. In 2016, the theme was 'Glass… new horizons' and the SERAC bottle (name that Leslie chose for her project) won the competition. Maison du Sud-Jeanjean, a member of the jury, was convinced by the student's project. Your idea? Maintaining the traditional codes of wine - the basis of the creation is a classic Bordeaux bottle - and creating very distinctive innovations: the new facets, the ergonomic grip and the diamond-shaped cut.
