L'Oréal drew on experience in glass de verescence to produce the 30 ml and 100 ml bottles of the new feminine fragrance of Valentino Beauty, Live Voice.
With its square section, the jar de Voce Viva fits into the codes of the Italian fashion house: "Color, Cool, Couture." Its unique silhouette, with notches on the sides, is particularly accomplished and beautifully embodies the 'Rockstud', the iconic symbol of Maison Valentino.
“The Voce Viva bottle required all the glass expertise of our French glass manufacturing facility in Mers-les-Bains. It combines flat shoulders and a homogeneous distribution of the glass with two inverted studs that point towards the inside of the bottle by more than 10 mm ”, he explains. Samuel Joachim, director of innovation.
This complex balance of design lends a strong modern character to the Voce Viva bottle, which was finished with fire to accentuate its shine while keeping the edges sharp.
