Launched in early February, the collection Bvlgari allegra It is made up of five Eau de Parfum which are a tribute to Roma: Rock'N'Rome, Fiori d'Amore, Dolce Estai, Riva Solare, Fantasia Veneta. Also includes five Magnifying essences to personalize and enhance each fragrance: Bergamotte, Rose, Patchouli, Vanille, and Musk.
Echoing Bvlgari's heritage as a jeweler, the bottles they are designed as true pieces of fine jewelry, combining bold design and sumptuous colors. To manufacture them, the Group verescence drew on the synergy of glass and decoration know-how from its three French production plants: Verescence Mers-les-Bains, Verescence Somme and Verescence Orne.
The plug glass, the 50 ml and 100 ml bottles embody the art of glass making so dear to Bvlgari. Inspired by a Roman amphora, the jar It stands out for its rounded lines reminiscent of the smooth surface of the iconic Bvlgari cabochon gemstone cut, while the faceted stopper and base evoke Roman columns. All the glassmaking knowledge of the Mers-les-Bains site was required to combine the depth of the pan, the sharpness of the engravings and the beautiful distribution of the glass. The design is sublimated by the quality of Verescence Extra-Flint glass, renowned for its transparency and brilliance.
For decor, the color combinations were made in Verescence Somme using a stencil lacquering process. Hot stamping was applied on a spherical surface to write the brands and names of the perfumes.
El glass stopper It required two very complex gluing operations carried out thanks to Verescence Orne's expertise: a plastic insert and a metal plate on lacquered glass. It has been designed to be fully recyclable, the different components can be separated during recycling.
The 40 ml bottle is decorated with an opaque glossy white lacquer, with a porcelain effect, and its body is faceted. The name of the brand and the essences are written in hot stamped gold at the base of the bottle.
