Vichy Catalán Genuina and Vichy Catalán Limón, in cans from Ball Packaging Europe.

6, March, 2013

Vichy Catalán is the only Spanish producer of natural mineral water that markets its product in cans. Ball Packaging Europe produces the standard 33 cl aluminum cans. Vichy Catalán Genuina, a natural mineral water, is now also available in a can.

By marketing this traditional brand in modern packaging, the company targets young consumers with healthy, cosmopolitan lifestyles, aged between 16 and 35 years old. Likewise, Vichy Catalán launches a new product in cans: Vichy Catalán Limón, a mineral water with a natural lemon flavor.

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