Vichy Catalán is the only Spanish producer of natural mineral water that markets its product in cans. Ball Packaging Europe produces the standard 33 cl aluminum cans. Vichy Catalán Genuina, a natural mineral water, is now also available in a can.
By marketing this traditional brand in modern packaging, the company targets young consumers with healthy, cosmopolitan lifestyles, aged between 16 and 35 years old. Likewise, Vichy Catalán launches a new product in cans: Vichy Catalán Limón, a mineral water with a natural lemon flavor.