Vidrala Group, a leading company in the manufacture of glass containers, takes a new step in its packaging lightening strategy with the launch of BD VIVA LITE 75 CL, new bottle significantly reduces its weight while maintaining its design and strength. Thanks to this optimization, the bottle has recorded a significant reduction in the consumption of raw materials, water and in the carbon footprint associated with its production and transport, consolidating Vidrala as a benchmark in sustainable packaging.
The new BD VIVA LITE weighs just 300 grams, which just a few years ago was a figure that was difficult to achieve industrially for its height and diameter. This redesign, the result of R&D efforts, translates into multiple environmental benefits compared to its predecessor, the BD VIVA. For every million bottles manufactured, the new BD VIVA LITE 75 CL will allow a reduction in CO₂ emissions of 19.324 kg in coloured glass and 28.840 kg in white glass.
The production of this new design represents savings in the use of natural resources and fuels, reducing the consumption of 45.000 kilos of raw materials, 8.580 liters of water, 52.960 kWh of fossil fuel and 9.821 kWh of electricity.
This launch continues Vidrala's strategic plan for the development of a new range of lightweight packaging. Initiated in 2024 with the BD NOVA LITE bottle, the plan will advance in the coming months with the presentation of new containers that will make up the new range. Through this approach, the company reinforces its commitment to sustainability in the glass industry, offering its customers more competitive and environmentally friendly packaging solutions.
