Visual Pack, Hinojosa's virtual reality tool

6, May, 2019

Hinojosa brought virtual reality to his clients with Visual Pack at the beginning of the year. This mobile tool, developed by the group's R & D & I department, allows you to interact with the packaging of the products in a simulated supermarket and even make changes in color, designs and structure at the moment.

Through Visual Pack, Hinojosa's R + D + i technicians make a study of the customer's product packaging and a comparison with those existing in the market and establish the strengths and weaknesses and apply the conclusions to redesign the product virtually.

With this virtual format, a simulation of how the new packaging would behave on the supermarket shelf is carried out. At this point, thanks to the 3D glasses, the customer can interact with your product, take it, compare it with others or modify it.

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