In this edition of the Líderpack Awards 86 works from companies and schools from 11 Spanish provinces have been presented. The jury has awarded 13 awards in the packaging specialty, 14 in the POS section and six in Young Design. Likewise, two products have been chosen as "the best of the contest" in the packaging and POS sections, respectively: A Premium pack for the "Gran Reserva 50 años de Bodegas Toro Albalá" Balsamic Vinegar, the work of Durero Packaging and Nemo Series, and the van of Danone for the Drinks campaign.
We must also add the 2 awarded works in the special category «best solution against Covid-19} to recognize packaging as an essential sector in the face of the pandemic. It is VisualCan of Aragonese of Developments and Innovations, a flexible material sleeve to protect beverage cans, and the Face Shield from flexomed, made with cardboard, foam rubber, velcro and plastic film, of which more than half a million units were produced in just one month due to the lack of masks last March.
Packaging Categories
The food and beverage packaging categories account for half of the awards. The Barcelona firm Plater has won a Liderpack for Papershield, a paper packaging with barrier properties for food products. Hinojosa Packaging Xativa has been awarded by Barket, a heat-sealable octagonal corrugated cardboard tray for fruits and vegetables, a substitute for plastic, as well as Durero Packaging and Nemo Series, for the case and container for the Balsamic Vinegar Gran Reserva 50 years from Bodegas Toro Albalá, which also has another Liderpack in the Premium Packaging category. The proposal of flexomed for Ubago, which reinvents the way of consuming cod: a recyclable bag with a side cap to desalinate fish in the same container by just adding water.
Regarding the beverage section, the awarded packages stand out for their search for the 'wow' effect at the point of sale. This is how they have been winners: the functional pack came from Graphics Salnes consisting of two bottles of wine inside a paint bucket as an ice bucket and easily transportable thanks to an attractive micro-channel cover; the sleeve printed in flexography and screen printing by to veil for the Treasure Gold cava; and the Ron Barceló Premium Blend 30th anniversary pack with an elegant bottle in a golden case, the work of Durero Packaging and Nemo Series.
In the category of packaging for household products, the winner has been the system of Careli 2007 Flopp of water-soluble capsules and reusable bottle made of recycled plastic to prepare cleaning products with the aim of reducing single-use plastics.
Meanwhile, the best pharmacy and parapharmacy packaging has gone to slimConcept from Leca Graphics, a practical cardboard box that applies the eco-design to contain two types of vials to be consumed every other day.
Likewise, the award-winning packaging solution for logistics and distribution this year has been the telescopic packaging lid of technicalcarton adaptable to different measures thanks to some side tabs.
For their part, in the miscellaneous category, the winners were a minimalist and eco-friendly welcome pack for Toro, a new brand of natural and vegan hair cosmetics, the work of JMG Garrofe design; and the flexible rPETSAC® container from climax made of recycled PET from bottles and therefore recyclable.
Young design
This year in the category for students, to which the 15 finalist projects of the XI National Awards for Packaging and Packaging Design and Sustainability, organized by the Packaging and Packaging Innovation Cluster, participated, six prizes have been awarded. Two of them respond to the challenge of rethinking honey packaging. This is the Honey extruder project by Jone Pérez Moreno, Garazi Otxandorena Leregi and Mario Marco Nafria, Mondragon Universitatea students, who incorporate an anti-drip dispensing system to a 100% sustainable container to calculate the exact amount of honey extracted; and Apipack by Helena Maestre Leal from EASD Alcoy, a reusable and refillable container with a compression dispenser with an adjustable nozzle used in products such as glues or silicones.
Two other award-winning works provide sustainable returnable packaging solutions for ecommerce: Bettabox by Marina del Pino Arroyo and Salomé Quesada Arias, ESD Madrid students, and Eco-Hybrid Box by Irene Hinojosa Deler, Ana Tudo Bitrián, Daniel Peris Martínez and Javier Redondo from the University of Zaragoza. These are proposals that take into account the optimization of the logistics chain, the elimination of extra packaging and the user experience.
Likewise, the Layer_Bx project by Eva Milan, a student at the Madrid Superior School of Design, has been awarded, consisting of a podium made up of four pieces made from fully recyclable materials that highlight the product on the shelf. A Liderpack has also been taken with the work Muna ”by Mónica Zapata, Pilar Simón, Ignacio Turón and Rocío Fuentes from the University of Zaragoza, a metallic sheet that provides visibility and enhances a cologne bottle.
Liderpack - Popai Awards to POS
This year in the specialty of POS, the number of awarded works has increased considerably, specifically 14 projects will receive a Liderpack-Popai Award, an award recognized by the Global Marketing and Retail Association, Popai. The company Adequo it has been the great winner in this category with four awards: Display True Instinct Affinity, a tabletop display for dog food products; J'Adore Noel Kit Decor Masterpiece, a large format perfume bottle on a 3D printed podium with golden sequins application; Outpost Deco Merchandising 212 Carolina Herrera ”furniture and totem poles for this fragrance that imitate fire hydrants; and BIC Range presentation cabinet for the display of pens and lighters.
The signature follows dgé-plv with three awards: Interactive display Disfrutón de Bodegas Vintae that reinforces the consumer experience at the point of sale; Modular and versatile Flutox showcase and the Fluimucil / Espididol rotating display kit for placement in pharmacies.
With two awards each are the signatures Total Display (with the works Noria Kit Kat and Isla Silla Socorrista BDF); Uriach Consumer Healthcare SL (Aquilea Magnesio Exhibitor made with lenticular printing and Aquilea Waterfall); and Danone (Extendable height delimiter that allows marking up to four shelves and the “Drink Campaign Van” within the linear, to highlight the product displayed in refrigerators placed inside the recreation of a vehicle.
Complete the list of awarded the company Mainz with Julia Nails Premium, an exclusive nail lacquer display cabinet.
Among the winners in the packaging section, the jury has selected four works that will represent Spain in the WorldStar for Packaging 2021, the most important packaging event in the world, whose decision will be made public next December. Similarly, the six award-winning projects in the Young Design category automatically participate in the WorldStar Student Awards, the packaging competition for students from all over the world.
Convened by the Graphispack Association and the Hispack show at Fira de Barcelona, the Liderpack 2020 awards will be presented at a ceremony that will take place within the framework of the Hispack celebration, scheduled for October 2021.
