"Terricum"We sow what we eat." This is the new enhancement of the quality of Facundo's products. Wylma Blein The Brand Smiling Agency transmits the flavor and honest tradition of Terricum, which is born in 2 varieties: Churrería, the traditional fried potato that they have always made, and the new Pecorino Blu, a sophisticated taste in the mouth.
The naming within the category had to reflect this unique character, the result of the generations that have been manufacturing since 1944. French Fries in Facundo. Respecting the land and crops to obtain a potato of maximum excellence
Variety codes on the packaging, in which the color and ingredient give a note of explanation to the future growth of the Facundo Terricum Potato Chips range.
Identifying elements run through the manual's library, in the form of chromaticism and typographies that explain and visually express the sowing of its storytelling.
Anuaria Selection 2023: ANUARIA Award for the best naming of a product or service. ARCAPACK 2024 Selection: ARCAPACK Award for the best Food packaging.
