XXIII AIFEC Congress

April 11th 2023

AIFEC

From May 25 to 28, AIFEC celebrates its XXIII Congress of reference for the label industry in the city of Marrakech, the red city and one of the four imperial cities of Morocco. AIFEC has prepared a special Congress in the Hotel Du Golf Rotana Palmeraie.

Under the title "Attracting and retaining talent in the sector", during the Congress the new ways of managing companies to attract, retain talent and give value to people who work in the label sector will be analyzed.

will present the main industrial news thanks to the different presentations of the sponsors and will have the opportunity to know the best labels of the year whose awards will be delivered during the Congress.

During the day on Friday, the team will address BeLiquid different techniques that help to know how to communicate better, to solve problems and to know how to have leadership in companies to transmit motivation, proactivity, commitment, leadership, flexibility... and that allows us to retain the talent of our companies.

New forms of management will be analyzed by the hand of Valerie Guillotte and the new philosophy of the liberated company that promotes a liberating, non-hierarchical and trustworthy environment to attract and retain talent in the sector. The new forms of management that are not only based on the mind, but also take the heart into account, will be analyzed in order to achieve comprehensive management.

You will learn a different way of communicating from the hand of Javier cebreiros, through a conference with ideas to enhance the capacity of attendees and encourage them to obtain better personal and professional results.

It will also be held Assembly General where all the projects that the association has underway will be discussed openly and the Awards will be given to the best labels of the year. There will be time and space for networking during the Congress with a special session on Saturday morning, in the magical setting of the agafay desert that will serve for the attendees to relate and get to know each other better in a spontaneous and fun way.

There will be an oriental dinner under the stars, in the heart of the Palm Grove of Marrakech, on an esplanade of thick carpets surrounded by luxurious traditional tents set up exclusively with the atmosphere of the caravan camps of the Sahara.

The companions will have the opportunity to discover the Souk of Marrakech and the Bahia Palace, one of the secret jewels of the city.

The complete program of the event can be consulted here

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