Mousegraphics has designed the packaging for the Youth Lab cosmetic line. Youth Lab is, by its choice of language and symbol, a direct reference to a personalized laboratory, a place where each person is treated in a special way with the most appropriate products.
The retro-futuristic character of the lab tube and the slim, elongated typeface suggest scientific seriousness, while the choice of fluorescent colors on rough cardboard evoke calculated boldness and personality.
The result is a product that is familiar, but not boring, trustworthy but also tied to research and experimentation.
He has been awarded the Red Dot Award 2013.
