Zoo redesigns the corporate image and packaging of Pujadó Solano

April 27th 2020

Pujadó Solano is a family business located in Santoña (Cantabria) that is dedicated to the production of anchovy and anchovy fillets in an artisanal way

Pujado Solano is a family business located in Santoña (Cantabria) that is dedicated to the elaboration of anchovy and anchovy fillets in an artisanal way, following traditional methods.

Zoo redesigns the fish icon with a harmonious style and line and, through the union of tangent circles, a close and humble illustration is defined.

The use of copper stamping reinforces the quality of the product, apart from giving it character. The photography relates a process of elaboration that shows the hardest and most sacrificial side of the trade, but at the same time transmits passion and dedication.

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In the design of the the packaging from the gourmet line, the two-tone image is used in blue colors; in the ecological line, through the material and finishes, it refers to something more natural.

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