About us alluvium detected the success that the canned wine in the US, especially for the younger audience. Its objective is to be the first Spanish company that produces and markets Spanish wines both in the US and in Spain and in future markets.
Being also aimed at the Spanish market, as consumers are not educated in this type of formats, one of the handicaps of Puigdemont Rock It was to convey that the can contained wine.
So the concept of design revolves around promoting a traditional product in a current format. The content of the can is two cups, then they decided to represent one cup.
“With the crystal goblets we wanted to raise the qualitative perception of the product and for these to be the protagonists of the design. The cut glass glasses, those of the grandmother, give it a vintage look that breaks with the white background and the modern format. Furthermore, by representing different types of glasses, we help the consumer to differentiate the different varieties of wines that make up the range.
For this design they wanted the typography not to take on relevance in the whole, so they opted for a Helvetic one. This typeface gives it simplicity and timelessness.
