A colorful packaging for mezcal

January 30, 2023

Cuicateco Mezcal.

F3 Brands created the brand, packaging and product design for Cuicateco Mezcal.

The objective was to create a premium container that would show Cuicatlán, the area where mezcal is produced. For this they were inspired by the habitat of Cuicatlán and took the jaguar and the bat as two symbolic animals of the region.

For the rest of the packaging, they wanted to imitate the way an agave blooms, which is why the box opens in the shape of a fan.

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