Fresh Miles is a brand of the Bidfood group. Its core business is located in the B2B food sector, such as restaurants, communities, hospitals... The challenge for Theyesbrand was to renew the essence of the brand in a sincere and convincing way, keeping it recognizable and relevant to customers. Fresh Miles faced off against two...
Narrow House designs the packaging for Dr. Hahnz
May 22th 2023
Narrow House has carried out the branding and packaging design of Dr. Hahnz. This brand offers luxurious pet nutrition products, nutrient-dense foods for dogs and cats made with premium ingredients. Narrow House has been working for the firm Dr Hahnz for over a decade. During all this time, the consumer ...
Duality in the form of color for Noku packaging
May 15th 2023
Noku is a new brand for which Brandsummit developed the concept, naming, verbal identity, visual identity and packaging. To do this, they took the Uchi-Soto social concept, which in Japanese is understood as "inside-outside" and which is related to the duality of "public-private" or "group-individual" in the Japanese country. ...
Eva Arias designs the packaging of Tocando Madera wine
May 8th 2023
It is a young wine, with medium aging, balanced and round, perfect for those who are starting out in the world of wine and are looking for an option that is not very complex, with a pleasant mid palate. The client wanted to transmit a positive vision of life, to be a celebration of it and its little pleasures. The name of the wine...
Hellmann's creates smart packaging
May 2th 2023
Hellmann's introduces a smart new jar for its mayonnaise that fights against food waste. It uses thermochromic ink and responds to ambient temperatures, revealing hidden artwork on your label when the thermometer reads below 5°C. The test bottle has been developed by Ogilvy UK. The prototype features a...
Cabello x Mure signs the packaging of EVOO Baluarte
April 24th 2023
The Baluarte extra virgin olive oil brand is committed to combining sport and the Mediterranean diet to promote healthy lifestyle habits. Baluarte, a brand sponsored by a football club, launches an edition dedicated to this game, with packaging designed by Cabello x Mure. In design, Cabello x Mure has wanted...
Gabriel Morales, Founder and Director of Sutil
April 17th 2023
«I consider it essential to work very well on the concept» Sutil is a creative design and graphic communication studio specializing in identity and packaging (www.sutil.pro). In this interview, its founder and director, Gabriel Morales, tells us about his long professional experience and gives us his opinion on the world of design. What led you to...
Pepsi's new look
April 17th 2023
Photo: Pepsi. Coinciding with its 125th anniversary, Pepsi launches its visual identity and presents a new logo, designed in-house by PepsiCo Design & Innovation, which stands out for its cheerful color palette and striking font. This change is the first image change for the drink in 14 years. The designers wanted to come up with a...
Bulldog creates the packaging for Caelus cava
April 11th 2023
Caelus is a cava of great aging from the UmesU winery (Penedès), a blanc de noirs. From Bulldog Studio they built the naming, a storytelling and the packaging. The client wanted to achieve a “wow” project and therefore they used quite a few resources to dress the bottle in an excellent way. Caelus is the sky god of Roman mythology, a...
Garrofé develops the packaging for Júlia Bonet's Make Up line
April 4th 2023
Garrofé has developed the packaging design and the visual campaign for Júlia Bonet's new Make Up line. It is a range of specific products for eyes and eyebrows, with an ultra-precise and high-quality primer. The packaging in a soft pink-nude color, printed with a touch of gold stamping and relief on a very matt cardboard, reflects ...
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