Royal bliss, developed by the company Coca-Cola in Spain, it is a range of mixers premium complex flavors, rich in aromatic nuances. Delamata Design has been working hand in hand with Coca Cola for the last two years to shape this range.
The challenge for the agency has been to create the visual identity of a brand that seeks to break with the established. With this premise, a logo was created that played between the abstract and the tangible. They worked on the denomination of the range as "Premium Inspiration" instead of "Premium Mixers" and they gave each reference its own personality.
The design on the neck of the bottle seeks to convey the concept of Royal Bliss, which is a product designed not only to mix but to compose different sensations. Each of the containers has its own personality, a different design, which is clean, conveys naturalness and plays with different textures to awaken sensations.
It is a new brand designed by and for the Spanish consumer that is marketed exclusively in hospitality.
Royal bliss offers eight varieties: Creative Tonic Water, reinvention of a classic with a balance between bitterness and sweetness without forgetting citrus nuances, Bohemiam Berry Sensation, with scented sensations reminiscent of lychee, passion fruit, peach, apricot and forest fruits; Creative Zero Azúcar Tonic Water, without sugar, with well marked citrus notes and a slightly sweet undertone; Elegant Soda, effervescent and intense at the same time as neutral; Exotic Yuzu Sensation Tonic Water; Expressive Orange; Ironic Lemon and Irreverent Gingerale.
