Coca Cola / Trussardi

9, September, 2015

Coca-Cola consolidates its "single brand" strategy with a new image on its packaging

Coca-Cola's collaboration with Trussardi celebrates the 100th anniversary of its iconic bottle design. The Italian house, known for its leather accessories, has designed a limited edition collection of aluminum cans and glass bottles.
The Diet Coke can offers three designs: striking color splotches, a bold print, and a dazzling gold background reminiscent of the delicate texture of lizard leather.
These collector's cans will be presented at the Milan Expo 2015 and will be available only in Italy.

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