Coca Cola / Trussardi

9th September 2015

Coca-Cola consolidates its "single brand" strategy with a new image on its packaging

Coca-Cola's collaboration with Trussardi celebrates the 100th anniversary of its iconic bottle design. The Italian house, known for its leather accessories, has designed a limited edition collection of aluminum cans and glass bottles.
The Diet Coke can offers three designs: striking color splotches, a bold print, and a dazzling gold background reminiscent of the delicate texture of lizard leather.
These collector's cans will be presented at the Milan Expo 2015 and will be available only in Italy.

You may be interested in continuing reading ...

Translate »