Meteorite redesign the Elancyl packaging line, a range of anti-cellulite, slimming and body aging dermocosmetic products. Cantabria Labs.
The case responded to the needs of identification, differentiation between products and order of information hierarchies, which arise as a consequence of the growth of product launches of the line. All of this, together with the difficulty of being available in four languages and the challenge of not altering the perception acquired by the consumer to date of the essence of the medical and pharmaceutical scientific basis.
Meteorito's proposal was a simple design, which provides visual homogeneity, order and clarity in the messages. To do this, they created a distinctive line graphic resource, with an oval shape and common to all products, which, in addition to reinforcing the line image, will serve to chromatically differentiate the different product ranges. A graphic system is added to the lower area of the container to distinguish the application area, frequency of use and patented formulas. A multitude of actings have also been illustrated to explain the instructions for the application massages and to show the botanical active ingredients.
A packaging style guide has been developed for the Slimming Firming range of primary and secondary packaging, always taking into account the scenario of a future expansion with new ranges.
