Superga beauty support the French start-up Madame President in expanding its ranges and changing the image of its products.
The brand expands in the hair beauty market with a complete and inclusive natural offer dedicated to all types of hair, straight, curly, frizzy... It includes hygiene, care, styling products, accessories and food supplements for women's hair, man and child. Superga Beauty, thanks to its experience in full service, is at your side in all stages of the manufacture of your products, from design to industrialization.
Young French brand Madame la Présidente drew on Superga Beauty's 360-degree expertise to support its development. Formulation and regulatory control were handled by Superga Beauty's partner laboratory, while Superga Beauty teams controlled the entire value chain from packaging sourcing, through industrialization, to final product delivery.
Superga Beauty proposed a change in tube printing technology. At the moment, these are two products that are being transformed with a decoration printed in flexography throughout the packaging. Superga Beauty also allowed the modification of two bottle-to-tube packaging formulas.
Madame la Présidente's hair care line is manufactured and packaged at the BPS 60 cosmetics plant in Montataire (60), while co-packing takes place at Chaulnes. The full service team works closely with the planning and production teams, ensuring full control in execution.
