Superga beauty has focused on three key themes at Luxe Pack Monaco 2023 and designed a range of products for each: Deep Repair (hair care), Neo Scents (fragrance) and Mood (home).
The range Deep Repair offers new natural and vegan treatments to repair damaged hair. Silicone-free and 95% natural, they work from the scalp to the ends of the hair. They combine five complementary natural active ingredients to protect, hydrate, cover, fill and nourish hair, whether straight or textured.
The care routine developed by Superga Beauty and its partners (Laboratoires GBC) consists of four steps and products: exfoliation of the scalp with an enzymatic mask, restoration of the hair fiber with a pre-shampoo elixir, gentle cleansing with a very gentle repair shampoo and repair with a dual nourishing and brightening serum.
Neo Scents, reinventing perfume habits and rituals
The Neo Scents range is part of the trend of 0% alcohol fragrances. It answers several key questions for beauty brands: reinvent the art of fine fragrance, create pleasure in the use of fragrances and adapt to use on the go, all while adopting a more natural composition.
Superga Beauty introduces three new products: Neo Hair Mist, a light, fragrant alcohol-free mist for hair and scalp; Neo Concrete, a scented wax with a melting texture, for an application halfway between fragrance and skin care, and Neo Perfume Stick, a transparent stick based on light, non-greasy oils.
Mood, home fragrances
For its own range, Superga Beauty presents a selection of fragrances created by Expressions Parfumées through its Wellness platform, which brings together a series of technologies based on neuroscience (instant measurements using brain images, validation by panels of volunteers, etc.) to create fragrances that positively influence our emotions.
Mood comes in a range of three product types, each of which includes specific technologies and formulations: the fragrance diffuser and room spray feature the “Sunbeam” fragrance, selected for its energizing properties; and the pillow mist, with a formula adapted to the fabric, has the “To the moon & back” fragrance designed to help you fall asleep and improve sleep quality.
