Although pricing and promotion of products and services are fundamental in marketing strategies, once again, pixartprinting he refers to the world of content creation to tell the story of cult products, in an unprecedented way, through his new social project #ThrowBackThursday. A leap into the past, in which every Thursday exclusive content is proposed on social channels that narrate the history of the products from a new perspective.
As an introduction to the editorial project, the video "The Fabulous Pixartprinting Time Machine", made with the stop-motion technique, where the gears of a mysterious time machine move rhythmically to elaborate data until presenting the protagonist of the story of the week.
The first chapter is dedicated to the book, narrated through an exclusive interview with illustrator Steve McDonald, who devised the Fantastic Cities coloring books. The second chapter is dedicated to stickers, starting from the curious history of stickers, born as an advertising tool and which became, after the Second World War, an element of social cohesion between collectors and fans. A very interesting chronicle narrated with historical images and contents made thanks to the valuable collaboration of the Panini Museum. Third chapter for the business cards, which will establish a surreal dialogue with an imaginary character to discover.
#ThrowBackThursday has already registered a high level of engagement. The project is disseminated on FB, Twitter, Instagram and Linkedin and is presented in 4 languages (Italian, English, French and Spanish) with a specific landing page and adaptations for each of the social channels.
