The company SanLucar, producer and distributor of premium quality fruit and vegetables that covers the entire value chain of the agri-food sector, has raised its packaging challenges focused on sustainability and design in the latest edition of the Packaging and Packaging Innovation Cluster Breakfasts.
The company, with a turnover of 680 million euros, works with more than 100 varieties of products and currently has more than 4.000 employees on 4 continents. Specific, Maria Plasencia, Packaging Innovation Manager of SanLucar, explained that for the company packaging is a value bet that "protects our fruit, maintains its freshness, helping to avoid food waste, as well as being a platform to communicate our philosophy of healthy living."
In the coming years, María Plasencia has highlighted that the company's ambition is to reduce plastic or remove it "when it is not necessary, that all materials are easily recyclable, as well as to use paper from sustainable sources".
Regarding the technological challenges, on the one hand, SanLucar seeks to adapt to the formats that customers demand. "We are committed to quality in design, materials, and format adaptability, as well as printing on the outside and inside of the container as an element that highlights our corporate image," he commented. Also, the company seeks to satisfy the needs of consumers, and for this it has carried out projects to facilitate the opening or closing of the containers, as well as different sealing technologies, or with divisible container formats so that the fruit is easier to handle. consume. And thirdly, another of the challenges focuses on sustainability, that their packaging is recyclable, removing plastic where possible or using new materials. "We are looking for the fruit stickers to be home-compost and to be able to use reusable containers," the manager of Sanlucar concluded.
New packaging legislation
In the Breakfast he has also intervened Broseta Lawyers to transfer the main novelties of the Royal Decree on Packaging and Packaging Waste approved on December 27, by the Council of Ministers. Specific, Sofia Cabedo, Senior Lawyer of the Firm's Public Law and Urbanism Area, has detailed in detail the objectives of the new regulatory framework for waste management. She has explained that this seeks to "focus on the recovery of products for their reincorporation into the market", for which reason "prevention, reuse and recycling" objectives are set. The aim is to achieve “Zero Waste”.
He has highlighted that the closest challenge in terms of prevention is to reduce packaging waste by 13% in 2025 and 15% in 2030 compared to 2010. Also that the number of plastic beverage bottles be reduced by 20% single use in 2030 compared to 2022. And ensure that packaging is 100% recyclable in 2030 and, if possible, reusable. In this line, Sofía Cabedo has also added that the Waste Law of the Valencian Community, approved last November, contains more ambitious prevention objectives, such as specific measures for non-reusable or hardly reusable packaging and packaging film. recyclables.
Regarding reuse objectives, Broseta Abogados has highlighted the specific measures for beverage containers in the HORECA channel, in the domestic channel, as well as in commercial and industrial containers. And finally, she has explained that the recycling of 65% of the containers is contemplated in 2025, while in 2030 this figure should reach 70%.
Lastly, during breakfast the companies intervened Chemence Graphics, Imcovel, Sacmi Ibérica and Trazable, who have recently joined the Cluster, which already has 75 associates.
