With a turnover that reached 68,5 million euros last year and a consolidated presence in the United States, Asia Pacific and Latin America, Estal, with its headquarters in Sant Feliu de Guíxols (Girona), has been creating premium packaging collections for more than 25 years. The launch of the new brand identity It is accompanied by a rebranding applied to the corporate website and Estal's e-commerce platform.
Estal's new logo presents a modernized image with a three-dimensional character and a typography, the Future Collection. This rebranding is the result of collaboration with the Catalan design agency Toormix. Estal's new corporate website is designed and produced by Multiplo.
A big party
To celebrate the presentation of this new corporate identity, Estal organized, last Thursday, at its offices in Barcelona, a large party with the presence of more than 170 clients and collaborators. Music, design, art and innovation were combined on the five floors of the building. DJ Pere Coll, from Musical Events, welcomed while urban artist Dante Arcade worked on a personalized mural for the occasion.
At the event, Estal showed off its most emblematic collections, in addition to showing some of its upcoming launches. Party attendees were able to discover the company's new collections when they went up to the first floor: the collection Bartender, for distillery, whose design provides height, rounded shoulders, as well as a larger space for labeling and applying customizations; a push-up that adds value and a closure that creates a space between the bottle and itself.
For the gourmet market, Estal has ready a new collection of glass bottles for oils, the collection Serenity, characterized by a design in which organic textures make each bottle a unique piece that evokes environments in which design, nature and tradition go hand in hand.
The company also showed the most daring and provocative designs conceived for two of the collections of Make a mark: the innovation incubator launched by Estal, Avery Dennison and Leonhard Kurz. A review of almost 40 designs included in the latest editions of this initiative, which brings together the most creative packaging designers in the world. Among them, it is worth highlighting the professionals from Seriesnemo (Spain) and Spazio di Paolo (Italy).
On the fifth floor of the modern Estal office building the collections and innovation in Wild Glass, a symbol of its commitment to sustainability by using 100% recycled PCR glass.
