The brand of Nongfu Wangtian chili sauce I wanted a packaging solution that would make your product stand out on the supermarket shelf. The look had to be attractive but also fun, whether or not it was shared on social networks.
Shenzhen Bob Design / Bob Zhi (Guangdong, China) designed an original packaging that achieves the surprise effect, a tube that takes the shape of a chili. The consumer has the impression of picking chili peppers when picking up the product, which also connects very well with the return to the producer's use of natural agricultural practices in the production of chili paste, which also has no additives.
Winner iF Design Award 2021 in the category of Product Design.
