La V edition of the IPA Awards will reward innovations in packaging and POS made during 2017 and 2018. Entries, in accordance with the legal bases and participation requirements, can be made through the website: www.ipaawards.com until October 12.
This year, as a novelty and as a reflection of current packaging, a new category has been added compared to the last edition: IPA Award BQ for Technological Innovation, presented by BQ, pioneers in innovative and cutting-edge technology “made in Spain”. The jury of experts is made up of Lluís Torra, President of Club Marketing Barcelona, Vicenç Marco, CEO and Creative Director of Vicenç Marco Brand Design, Leyre Gutiérrez, Project Manager Packaging Global Brand Design of Adidas, Lorena Torres, Art Director of News Packaging, Sergio Giménez, Business Manager of AIMPLAS, Mariano Lesser, member of the Board of Directors of the ADP, Yago Bolívar, coordinator of the School of Visual Communication of IED Master Madrid and Carmen Sánchez, Deputy Director of ITENE. They will value aspects such as sustainability and composting capacity, innovation in production, ease of use and originality in design in the projects.
Participants may include their proposals in the following categories:
• IPA AWARD for Innovation in Beverage Packaging: Award for the most innovative beverage container for its usability, application of materials or whose design has greater branding strength.
• IPA AWARD for Innovation in Food Packaging: Award for the most innovative food packaging for its usability, application of materials or whose design has greater branding strength.
• IPA AWARD for Innovation in Perfumery / Cosmetic Packaging: Award for the most innovative perfumery / cosmetic packaging for its usability, application of materials or whose design has greater branding strength.
• IPA AWARD for Innovation in Packaging in the Miscellaneous category: Award for the most innovative packaging of products outside the food, beverages, perfumery and cosmetics sectors for its usability, application of materials or whose design has greater branding strength.
• IPA AWARD for Innovation in Labels / Sleeves: Award for the most innovative label, for its applied technology or for its best business practice, achieving better brand positioning and recognition.
• IPA AWARD for Innovation in POS for its branding strength, ease of use and transport.
• IPA AWARD for Sustainability: Award for the material, machinery, packaging, container or label that proves its innovation in terms of sustainability and / or recycling.
• IPA AWARD BQ for Technological Innovation: award for the most disruptive packaging in terms of technological innovation.
