Alexander McQueen / Pochet Group

June 6th, 2016

A “couture” packaging from the Pochet Group for the new Alexander McQueen fragrance: the intense black cap

A “couture” packaging from Pochet Group for the new fragrance of Alexander McQueen: the intense black cap, the ultra-thin neck with a majestic pattern of feathers and the curvy bottle, delicately enhanced by a zamac base, an ideal material to expand the infinite richness of details of the shoulder piece, produced by qualipac.

El plug finely engraved with tactile effect is injected without visible parting line, and completes the neck, made of a gold base assembled with a "signature" ring varnished by solev. Bill jar curved glossy deep black is manufactured by pochet du courval. A sober screen-printed decoration enhances its smooth surface.

Groupe Pochet carried out this high-level technological challenge, which also translates into the assembly of all the components. A film made by the brand pays tribute to the teams that made this project a reality. Watch here

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