November 22th 2013

Atkinsons has been reborn with a new contemporary flair and a touch of British tradition and eccentricity.
The brand's new logo contains a crest with the Atkinsons bear, as well as the flowers of Cumberland County, the birthplace of the Atkinson family. The design of this blazon was made in the pure heraldic tradition.
The bottle is inspired by an old one of the brand. As some XNUMXth century bottles are covered in wicker, Thierry de Baschmakoff chose to recreate this motif on the cap to express modernity and refinement. The wicker motif is engraved on the lid and embossed on the box. The bottle has been designed to evoke a journey back in time, but without denying the origins of the brand.

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