The Proud Beer It is an initiative of the studio Avocado with the collaboration of Cervezas Byra. It is a solidarity beer: for the purchase of each one, they will allocate one euro to different causes that fight for the rights of the LGTBI+ group: Naizen, the Association of Families of Transsexual Minors of the Basque Country and Navarra.
It was a limited edition available during June, LGTBI Pride month,+ to support this group, and the donation was €820.
Estudio Avocado used a strong typography, which transmitted strength and firmness, and the colors of the LGTBI+ flag mixed in a gradient to deviate from its most common representation.
Anuaria Selection 2023: ANUARIA Award for the best social interest campaign.
