Danone launched Danone for Men, its own line of yogurt products for men, in Bulgaria in the summer of 2013. Currently, this successful concept is expanding to other markets.
Greiner Packaging was the company in charge of the packaging concept for Danone for Men. A deep black, symbol of strength and domination, dominates the look. The masculine need for clear structures is reflected in a unique shape for the packaging. Clear and simple graphics appeal to the sense of masculine aesthetics. The shape of the container presents a great technical challenge, especially with regard to the filling process. Danone for Men yogurts contain 190 or 370 grams and are decorated with a sleeve.
