G. Pivaudran took on the challenge of Cartier to redesign the packaging of your fragrance in an ecological way pasha and, more specifically, its Noire Absolue edition.
It has been redesigned and optimized to meet strict eco-responsible requirements, in particular refillable packaging, full recyclability thanks to easy separation of the bottle, pump and cap, reduction in the total weight of glass (20% less), drastic reduction of use. of plastic (65% less), elimination of non-recyclable plastic (ABS), reduction of labels replaced by laser engraving, integration of recycled glass PCR (12%), integration of recycled cardboard (40% in the folding box and 100% in the liner), choosing a new recyclable and lighter cellophane (17% less).
The life cycle analysis of this new packaging shows a 57% reduction in kg of CO2 equivalent for the 100ml format. Through his participation in the production of the cap, G.Pivaudran acts as a strong ally in working with the brand.
