In his role as Talent Hunter, the brand of cold coffee Kaiku Caffè Latte presents a redesign contest which premiered on April 20 and will run until July 1. The mission that the participants will undergo is to create a new look for one of the three most iconic coffees of the brand: Cappuccino, Espresso and Macchiato.
These cold drinks are made from Arabica coffee, the highest quality variety in the world, and its formula has eliminated the extras to show the unique label with 100% natural ingredients from the market. Kaiku Caffè Latte has improved its preparation and presents a recipe based on coffee beans from Rainforest Alliance certified plantations, milk and sugar that maintains traditional aromas.
Alex de Marcos, Alicia Aradilla and María Hesse are the three ambassadors of the project and, as artists, they will be in charge of offering first-hand advice to start creativity.
Although the improvement of the recipe is given in all the references, the Espresso, Cappuccino and Macchiato cups will be the ones who change their appearance for the original works of amateur or professional designers who join the challenge. In addition, representing the naturalness of its ingredients in a creative way will have a prize: € 2000 for each of the winners, one for each style of coffee, and the production of the redesigned cups, which will reach the points of sale in late autumn.