natursoy is a Nutrition & Santé brand, a pioneer in the Spanish market for organic and plant-based foods. He decided to redesign the entire range, to adapt to new trends in the sector, and this is the result created by Little Buddha.
Maintaining a strong anchor in terms of shape and chromaticism, the branding incorporates a new broken and gestural typography, providing the brand with naturalness and personality.
The design architecture of the pack (design grid) allows greater impact, due to the spots of flat color, and transmits naturalness (through the mixture of drawing and photography, graphic resources and fonts), with the product as the absolute protagonist of the pack and accompanied by a white illustration, which varies depending on the consumption container of each product.
