Westman Atelier, a leading “clean” beauty brand founded by Gucci Westman, trusted TNT Group for the manufacture of the packaging of his latest release, Skin Activator Rollerball.
With maximum luxury and uncompromising quality in line with the brand, the packaging improves the application of the formula thanks to its removable gold ball applicator, along with a rechargeable and reusable device.
TNT's patented removable stainless steel ball is held by magnetization. It offers unlimited fluid movement, as well as a cooling effect contact surface that is increased by 300% compared to a classic roll-on applicator.
Thanks to an integrated pump system, simply press the refill to administer the formula without the risk of air return or contamination. After use, the removable applicator ball can be cleaned completely or placed in the freezer for added benefit. Replacing the refill is easy with the supplied key, also produced by TNT Group.
Angela Piner, design director at Westman Atelier, said: “After seeing the concept of the removable rollerball, I was immediately inspired and designed a rechargeable skincare system with our brand's unique aesthetic that incorporates this patented rollerball. The custom refillable packaging reflects the brand's 3D design language that I created at the beginning of Westman Atelier. One of my favorite quotes that captures my approach to packaging design at Westman Atelier is “the details are not the details; They make the design, by Charles Eames”
Some of those brand design details include: the silhouette/structure ratio (an industry disruptor); custom thickness of aluminum metal to achieve deeply defined engraved logo; inner lid mark engraved in low relief; the revealing fine detail in the ground area of the base; tapered metal spokes with a flush base; and mixed metal detail with a custom gold ball. The tactile matte paint finish is a custom white shade with a pink undertone created by Piner for the launch of Westman Atelier's new skincare category.
Angela Piner adds: “with any new innovation, the functionality of the packaging design is paramount. This required collaboration between Engineering (Gina Bueti, Engineering at Westman Atelier), myself and TNT to maximize ease of use for the consumer, including a smart refill key system to remove the glass refill from the flush metal base.” .
Skin Activator Rollerball includes two 20ml serum refill bottles, one of which comes pre-filled into the device. The refill bottles are made of tubular glass, with a custom tactile matte paint finish and then screen printed. A threaded neck was chosen to guarantee the reloadability and recyclability of the parts once disassembled.
