Hair x Mure received from Stand, a multinational specialized in premium adhesive labels, the task of imagining a design for the promotion of its new label papers. For this they created the concept Inflorescence Extra Virgin, a tribute to evolution, growth and excellence.
The inflorescence, in botany, is the arrangement of the flowers on the branches or the end of the stem. Through this concept of flowering they made a parallel between the form of growth that a plant can have with the evolution or inner maturity that each person or team acquires in life.
The adhesive paper on which they made the composition is an eco-responsible material made with recycled material. The design is made with a single ink in fluorescent color and duocolor hot stamping. This set of finishes offers the composition a very innovative result, since it gives a great sensation of luminosity and color in daylight and, in the dark, it is reminiscent of the bioluminescence effect that occurs in nature or the lights of a big city.
