Mushroom Forestry is a company specialized in the cultivation of high quality organically produced mushrooms, located in Australia. The gills of some varieties have forms of great visual power and it is from where the spores are released, essential for the creation of new mushrooms.
Vibranding he used a typeface with serif, contrast and enough weight to support a warm background. A traditional typeface, but with angled shapes that denote modernity.
The mixture of different shades, browns, oranges, yellows and blues, refers to the colors of the mushrooms themselves, of the forest, of nature.