The brand of Lanjarón natural mineral water, Danone waters, pays tribute to essential groups in the face of the health crisis generated by the Covid-19 with a unique collection of 100.0000 bottles, on whose labels the main groups are visually represented, accompanied by the text “THANKS”.
This Limited Edition created by Lanjarón in its 50cl format, it has been entirely donated by the brand to health teams, food store personnel, cleaning teams and security forces, in the areas of Levante and Andalusia, where the brand is more relevant.
The initiative is part of Lanjarón's communication #nosgustaloextraordinario, with which the brand values the origin of its natural mineral water.
The production of this exclusive edition "WE ARE EXTRAORDINARY" of Lanjarón bottles has had the collaboration of rieusset, Group company Gerosa, partner of the brand for the manufacture of labels, which in this case has provided its digital printing technology for free. Thanks to this collaboration, it has been possible to create more than 2.000 combinations of designs dedicated to sanitary equipment and security forces.
