berlin packaging announces an expansion of the range of packaging for liquor and presents a distinctive creative approach using specific elements, such as market intelligence, design thinking and end-market logic.
Among its proposals, there are classically inspired shapes but with contemporary details, such as those of the carafes TINA and CÔME, as well as more unusual lines studied for whiskey makers looking for alternative and innovative solutions, such as BEBEL and CLEEF. In this extension of the range, refined conical figures also emerge, such as NORAH and HARON, and shapes that highlight creativity and mastery in the design of creations with a strong visual impact, such as OTTO.
«For us, the Luxe Pack 2023 meeting is an unavoidable occasion to reaffirm our peculiar identity as a 360° “one-stop shop” company for liquor packaging. The experience in design and innovation, industrialization services, logistics management and the international supply chain that we offer, together with the infinite supply capabilities and capillarity of distribution, make Berlin Packaging | Spirits is a unique company in the sector," he says. Paolo Recrosio, CEO of Berlin Packaging EMEA. «For this reason, in addition to announcing the expansion of our range of packaging for distillers in each segment, we have chosen to show for the first time our communication campaign, in which the genesis of the packaging and, above all, of the products, is the protagonist, along with the head and heart of those who are part of the supply chain. And among them, there is also us, with our distinctive creative and comprehensive approach to the spirits market, based on design thinking, which guarantees the success of our projects.
Berlin Packaging Spirits is supported by Studio One Eleven, the company's innovation engine. Each project is carefully evaluated and managed with a comprehensive approach: product design and projection, prototyping, decoration, secondary packaging and brand creation.
