The Anuaria national graphic design awards have awarded a selection prize for best self-promotion work to Magic Mirroad , an olive oil presented as "oil for creative engines" with an aesthetic inspired by Mad Max.
Esther Rodríguez has created a promotional product under the label of her studio, Magic Mirror Design , with an aesthetic based on the reference post-apocalyptic saga.
This is a limited edition of 30 units that aims not only to reflect the creativity and distinctive experience of this studio, "but also a bit of reflection on what we are experiencing, how we are adapting and where we are headed. Of course, with a message of encouragement, of not letting the situation stagnate us, and of moving forward with courage (sparkly and chrome)."
To implement this project, some suppliers have collaborated with Esther Rodríguez, such as: Gráficas Alarcón, Avery Dennison, Estal and Packcompany.
Furthermore, much of the design has been done by hand: the cutting and pasting of the labels (with the difficulty of a double label to be seen through the glass), the chain, or the cloth that wraps the bottle and simulates a garage rag.
It is the second consecutive year that Magic Mirror Design has received this award. An independent studio located in the CEEI of Castellón, which little by little continues to develop and expand its packaging and branding activity, covering more consumer sectors at a national and international level.
