The Anuaria national graphic design awards have awarded a selection award to the best self-promotion work for Magic mirroad, olive oil Billed as 'creative motor oil' with a Mad Max-inspired aesthetic.
Esther Rodríguez has created a promotional product under the seal of his studio, Magic Mirror Design, with an aesthetic based on the post apocalyptic saga of reference.
Is a limited edition of 30 units in which it is not only intended to reflect the creativity and differentiating experience of this study, “but also a bit of reflection about what we are experiencing, how we are adapting and where we are going. Of course, with a message of encouragement, not to get rusty by the situation, and to move forward with courage (shiny and chrome) ».
To implement this project, some suppliers have collaborated with Esther Rodríguez, such as: Gráficas Alarcón, Avery Dennison, Estal and Packcompany.
In addition, much of the design It has been done by hand: the cutting and gluing of the labels (with the difficulty of a double label to be seen through the glass), the chain, or the cloth that wraps the bottle and that simulates a garage rag.
It is the second consecutive year that Magic Mirror Design has received this award. An independent studio located in the CEEI of Castellón, which little by little continues to develop and expand its packaging and branding activity, covering more consumer sectors at a national and international level.
