Coca-Cola reinforces its commitment to new moments of consumption

March 22th 2024

Coca-Cola

Coca-Cola presents its latest proposals for new moments of consumption. On this occasion, with two innovations in the category of ready-to-drink alcoholic beverages (ARTD – Alcohol Ready to Drink) thanks to the new blends Absolut Vodka & Sprite and Jack Daniel's & Coca-Cola Zero Sugar.

Both products will be aimed at the Modern Food and Convenience channels, to reinforce both at-home consumption occasions and other growing moments, such as snacks.

Absolut Vodka & Sprite arises from the agreement between Coca-Cola and Pernod Ricard and is made with international premium quality Absolut vodka and Sprite, the renowned lemon-lime soft drink. This proposal, which merges two iconic brands, allows us to offer a unique experience to consumers. It reaches the market in format 250 ml Slim can.

For its part, the arrival of Jack Daniel's & Coca-Cola Zero Sugar seeks to meet the growing demand for low-calorie options, a top priority for ARTD beverage consumers. This new product, available in format 330 m canl, comes a year after the agreement with Jack Daniel's to launch Jack Daniel's & Coca-Cola. Its launch has been very well received in the Spanish market, which has allowed it to be placed in the top three in the RTD cocktails category.

Both proposals reach the market adhering to both the responsible marketing policy of The Coca-Cola Company and that of Pernod Ricard, in the case of Absolut Vodka & Sprite; and to Brown-Forman in Jack Daniel's & Coca-Cola Zero Sugar. In this way, the cans of both products include clear symbols promoting responsible consumption, indicating that they can only be enjoyed by consumers of legal drinking age. Furthermore, any marketing activity related to these drinks will be governed by the highest standards of responsibility in each market, in compliance with current legislation and respecting local culture.

Coca-Cola, Aquarius and Fanta surprise with new flavors in Spain

Coca-Cola also presents the new Aquarius Peach Red, available from April in the 330 ml and 1,5 L PET can formats. This flavor joins the current ones: Aquarius, Aquarius Zero Sugar, Aquarius Orange and Aquarius Orange Zero Sugar.

In addition, Fanta will also permanently add a new flavor to its portfolio in the coming weeks: Fanta Raspberry Zero Sugar, which will be available in 330 ml can and 1,25 L PET formats, with which the brand consolidates its range of low- or no-calorie products after the arrival of Fanta Watermelon without added sugar to the brand's portfolio in Spain in 2022.

For its part, Coca-Cola is increasing its variety of Zero Sugar flavors by incorporating the new one since May and for a limited time. Coca-Cola Zero Lima, thus complementing the portfolio of Coca-Cola Zero Limón and Coca-Cola Zero Cherry. It will be available until October in a 330 ml can format.

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