For the Day of the Dead, José Cuervo tequila presents two limited edition bottles: Jose Cuervo Special Reposado y Silver Special. Both have an exclusive design by Mexican artist POGO, inspired by the iconography of the Day of the Dead and the rich cultural heritage of Mexico.
These bottles capture the contemporary spirit of a party that is already international and has become a symbol of tradition and cultural wealth, like tequila.
The Day of the Dead is a legendary Mexican celebration with more than 200 years of history. It is celebrated on November 2 every year and has become a national symbol. During these days, it is believed that the dead return to Earth to celebrate with the living, celebrating life and remembering their loved ones with joy. Streets, homes and public places are filled with beautiful decorations, such as the iconic marigold flower and skulls. This is to encourage the deceased to pay a visit. Families build altars, called ofrendas, with photos and mementos, masks and costumes are worn, and delicious food and drink, and of course, tequila, are available in honor of the dead.