It is a system for serving glasses of wine to the consumer that allows retailers to maximize profits, eliminate excess packaging and reduce costs. Edward O'Keefe Jr., Michigan wine maker and founder of the award-winning Chateau Grand Traverse, has launched this innovative wine glass dispenser system. For its development, it has had the collaboration of Bob Kalik, advisor to the wine industry and former president of the Association of Viticulturists of America. It is designed for restaurants, tastings, wine bars, hotels, convention centers, etc. It can operate with a waiter or as a self-service machine. The pouring of the wine is fully programmable.