Font Vella, the mark of natural mineral water de Danone waters, breaks into the market for soda water with Font Vella Gas. It is a sparkling water with light bubbles, a mild and non-salty flavor that offers a delicate touch to the palate.
This novelty from Font Vella includes a "cold indicator point" on the label to help the consumer identify when the product is at the recommended temperature for consumption. When the bottle is cold enough, a snowflake appears on it.
Font Vella Gas will be available starting this month in 1 liter and 50 centiliter formats, and is presented with a the packaging modern and fresh, inspired by the brand's colors and with an original bottle design reminiscent of bubbles.
The sparkling water segment is the one that has grown the most in recent years (since 2017) according to data from IRI Spain, which shows that in 2020 and despite Covid-19 it grew by 0,9%.
«Font Vella Gas is a natural achievement for our leading brand, an innovation that completes the Font Vella portfolio and allows us to get closer to young people who want to drink something different without giving up healthy» says Jerusalem Moura, Marketing Director of Aguas Danone.
Font Vella Gas has received the Superior Taste Award seal offered annually by the International Taste Institute, which recognizes the most excellent products in quality and taste.The international jury, made up of external and independent chefs and sommeliers whose talents are recognized by renowned institutions as The Michelin Guide or Gault & Millau, has granted this recognition to Font Vella Gas with the highest possible rating, 3 stars.[2]
