The designs of cosmetic products, medical and printing equipment, and optical devices and cameras created by Fujifilm They have been recognized internationally with several prestigious awards. This year, the company already has 87 awards. Specifically, it has won 22 Red Dot Design Awards, 24 iF Design Awards, 40 Good Design Awards and one International Design Excellence Awards (IDEA).
In iF Design Awards, where the company has won 24 awards, including several for its cosmetic division, Astalift, such as those for the packaging of its serum line, or the mail order Cresc.
In Red Dot Design Awards 2023, Fujifilm has won 22 awards, two of them in the Best of the Best category, the most important, awarded to the Fujifilm FDR Cross mobile X-ray fluoroscopy system and the zoom lens Broadcast Fujinon Duvo HZK25-1000mm. The jury of 43 design experts for this award has also been unanimous in recognizing “the design excellence, functionality, creativity, awareness and differentiation from the competition” of the printer designs for smartphone Instax Square Link 2, Fujinon Techno-Stabi TS-X 1440 binoculars, Acuity Prime L inkjet printer, Metallic Ink metallic ink, or Tracmotion endoscopic instruments, among others.
The X-H2 and X-H2S mirrorless digital cameras, designed by Taiki Saito, have won bronze at the Americans IDEA awards, in which the Fujifilm X-T5 and the pressure image analysis application Prescale Mobile were also notable finalists.
And recently, Fujifilm has managed to place 40 of its products among the 100 best designs in the world. Good Design Awards 2023, awarded by the Japan Institute for Design Promotion. Among them, the Amulet Sophinity and Amulet Elite digital mammography systems stand out, and two of the latest launches from the Imaging division, such as the Fujifilm GFX100 II mirrorless digital camera and the new Instax Pal.
